About Us

Established in 2005

At Roots and Rubber, we live and breathe mountain biking. Founded by riders, for riders, our mission is to share the joy, thrill, and freedom of hitting the trails with the right gear, knowledge, and support. Whether you’re a seasoned pro or new to the sport, we’re here to help you make the most of your mountain biking experience.

David and Carly

Mission

To empower mountain biking enthusiasts of all levels by providing exceptional products, services and experiences that inspire confidence, skill, and community on and off the trails

Vision

To become a leading hub for mountain biking culture, fostering a global community of passionate riders who thrive in their pursuit of adventure, fitness, and connection with nature.

Values

Community: We strive to build a supportive and inclusive community where riders of all backgrounds feel welcome.

Quality: From our products to our services, we prioritize excellence in everything we offer.

Passion: We are driven by our love for mountain biking and a commitment to sharing that passion with our customers.

Our Team

David Gear

Co-owner

Background: An adventurous couple who love mountain biking, hiking, and travel. David is a certified bike mechanic, and Carly has a background in marketing.

Strengths:

David’s technical expertise in bike repair and maintenance.
Carly’s skills in digital marketing and social media.
Shared enthusiasm for adventure sports, fostering an authentic connection with customers.

Carly Crank

Co-owner

Unique Offerings: They host family-friendly biking events and offer a loyalty program for frequent customers.

Motivation: Combining their skills and passion, they decided to open a business that caters to outdoor enthusiasts while giving back to the community.

Alex Parker

Head Bike Expert

Profile: With years of experience as a professional mountain biker, Alex brings unparalleled expertise and passion to every coaching session. Having competed at the highest levels of the sport, he understands what it takes to push boundaries, master techniques, and achieve personal goals on the trail. Now dedicated to sharing that knowledge, Alex offers personalized coaching sessions tailored to riders of all skill levels—from beginners looking to build confidence to seasoned bikers aiming to refine advanced skills.

Responsibilities:

Al’s mission is to inspire and empower others to ride with skill, safety, and enjoyment, helping every rider discover their full potential on the trails.

Karen Reed

Trails Liaison

Profile: A former park ranger and dedicated trail advocate, Karen works closely with the forest department to ensure trails remain sustainable and accessible for riders.
Responsibilities:

Advise the shop on trail-related opportunities or concerns.

Coordinate trail maintenance with local volunteers.

Promote responsible trail use through educational programs.

Pablo Garcia

Bike Mechanic

Profile: A certified bike technician with over 10 years of experience, Pab is known for his quick diagnostic skills and meticulous repairs. He specializes in suspension systems and e-bike servicing.
Responsibilities:

Train junior staff on basic maintenance tasks.

Perform routine tune-ups and advanced repairs.

Assemble new bikes and ensure they meet safety standards.

Tim Nguyen

Shop Assistant

Profile: A high school senior and aspiring mechanical engineer, Tim helps keep the shop organized and running smoothly. He’s always eager to assist customers and learn from the bike mechanics.
Responsibilities:

Help customers find trail maps and basic gear.

Stock shelves with products and maintain tidy displays.

Assist mechanics by organizing tools and prepping bikes.

About​ Us